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If you’ve ever wondered how a vertical SaaS company decides where to go next, this conversation offers a rare, inside look.
James Bergl sat down with Ronnie Gurion, Clio’s COO, to map the choices behind global expansion, from why Australia became the APAC beachhead to how legal market nuance reshapes the usual “copy-paste” playbook.
🎯 Our mission here at Bluebird Recruitment is to help connect talented professionals with thriving SaaS companies in Sales, Marketing, Customer Success, IT, and development.
🎙 Battle Scars of a Sales Leader Podcast:
https://www.youtube.com/@Bluebird-APAC/podcasts
🔥 Join this channel to never miss out
https://www.youtube.com/@Bluebird-APAC/featured
🔥 Shorts Playlist:
https://www.youtube.com/@Bluebird-APAC/shorts
💡 A new approach to SaaS recruitment
https://bluebirdtalent.com.au
💡Thinking of expanding your SaaS business into the Australian?
📚 Download the Guide here
➡︎ https://bluebirdtalent.com.au/resources
Connect with James
➡︎ https://www.linkedin.com/in/jbergl/
Connect with Ronnie
➡︎ https://www.linkedin.com/in/rgurion
Host & Guest
➡︎ James Bergl (The Gentle Giant)
➡︎ Ronnie Gurion
Videographers/Editors: Romain Pondard/Klippable
➡︎ https://www.linkedin.com/in/romain-pondard
➡︎ https://www.klippable.com/

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Chapters

1. Setting The Stage: Legal Tech Boom (00:00:00)

2. Why Australia Draws Legal Tech (00:01:00)

3. Clio’s International Expansion Strategy (00:03:20)

4. Product Fit And Market Selection (00:06:40)

5. Push And Pull: Global Growth (00:10:30)

6. Legal’s Shift To Software And AI (00:13:40)

7. Go-To-Market: Inbound, Outbound, Not PLG (00:18:10)

8. Culture Design And Incentives (00:22:40)

9. Hiring Builders Who Scale (00:28:00)

10. AI Assistants For Law Firms (00:33:20)

11. Access To Justice And AI-Native Firms (00:38:30)

12. Why Australia Over Singapore (00:42:30)

13 episodes