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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Adam shares what relocating to the UK to launch Squiz taught about first‑principles GTM, why partnerships beat cold starts, and how revenue flipped once distribution clicked.
He breaks down his whiteboard interview test, the red flags he screens for, and why resilience, values alignment, and coachability trump paper‑perfect CVs.
Now at SugarCRM, he explains why he hires builders over big‑brand sellers, how GTM can shape product, and the role networks play in attracting top talent and sustaining culture.
🎯 Our mission here at Bluebird Recruitment is to help connect talented professionals with thriving SaaS companies in Sales, Marketing, Customer Success, IT, and development.
🎙 Battle Scars of a Sales Leader Podcast:
https://www.youtube.com/@Bluebird-APAC/podcasts
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💡Thinking of expanding your SaaS business into the Australian?
📚 Download the Guide here
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Connect with James
➡︎ https://www.linkedin.com/in/jbergl/
Connect with Adam
➡︎ https://www.linkedin.com/in/adamthefrank
Host & Guest
➡︎ James Bergl (The Gentle Giant)
➡︎ Adam Frank
Videographers/Editors: Romain Pondard/Klippable
➡︎ https://www.linkedin.com/in/romain-pondard
➡︎ https://www.klippable.com/
Chapters
1. From SC Leader to GTM (00:00:00)
2. UK Relocation: Building From Zero (00:02:40)
3. Partnerships Over Direct Sales (00:06:20)
4. Hiring Unicorns and Early Team (00:10:30)
5. Interview Tactics: Whiteboards and Why (00:14:30)
6. Values Alignment Beats Paper Perfect (00:18:40)
7. SugarCRM Fit: Scrappy Over Brand (00:22:00)
8. Balancing Sales and Delivery (00:26:00)
9. Cross-Functional Empathy and Wins (00:30:00)
10. Culture Systems: WinWires and All-Hands (00:33:30)
11. Talent Pipelines and Networks (00:36:40)
12. Career Reflections and Risk (00:40:00)
13. Boundaries, Family, and Presence (00:44:00)
14. Closing Thanks and Takeaways (00:47:55)
11 episodes
