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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Is influence really just clever manipulation, or is there a way to persuade others that honors both parties and creates lasting change? In this episode, we dive into the transformative power of genuine influence as we welcome Bob Burg back to the show! As the co-author of The Go-Giver book series, his "Go-Giver" philosophy has created a worldwide movement, and now he's back with his most recent book, The Go-Giver Influencer. This one tackles how hard it is for us to disagree productively. Join us as Bob explains the secrets to finding common ground.
Episode Highlights:
04:18 The Concept of Compromise vs. Collaboration
05:29 The Story Behind The Go-Giver Influencer
13:34 The Importance of Letting Go of Being Right
15:29 Understanding the Clash of Belief Systems
17:31 The Role of Mediators in Conflict Resolution
19:56 The 72-Hour Rule for Emotional Decisions
21:49 The Art of Saying No Gracefully
28:53 Influence: Persuasion vs. Manipulation
29:38 How to Connect with Bob Burg
Show Links:
Bob Burg - Expand Your Influence. Make a Significant Impact!
315 episodes
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