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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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72 - AI, SEO, and the Future of Being Found What Every Small Business Needs to Know GUEST Meg Clarke, Clapping Dog Media
Be the Anchor – Strategies and Support for Small Business Owners
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In this eye-opening episode of Be the Anchor, Kari is joined by Meg Clarke, founder of Clapping Dog Media, an SEO and AI visibility agency helping small businesses get found by Google and recommended by AI. If SEO has ever felt overwhelming or if AI feels like it’s changing too fast to keep up, this conversation is your new best friend.
Meg breaks down the shifts from traditional Google search to AI-powered tools like ChatGPT, Gemini, and Perplexity. More importantly, she explains how AI is holding us accountable to show up consistently and authentically across platforms and how that's actually great news for small business owners who are just being themselves.
From personal branding to practical visibility tips, Meg and Kari dive into real strategies that help you get found without needing to game the system.
Key Topics Discussed:
- Why AI is not replacing SEO but how it’s changing the game.
- How to show up in a way that earns trust from AI (and your audience).
- The surprising role LinkedIn, podcasts, and YouTube play in visibility.
- Why personal Instagram content may actually confuse AI.
- How custom GPTs can simplify and amplify your business operations.
- Real-life examples of using AI as a team member not a threat.
- Meg’s favorite visibility hacks you can implement today.
- What “authenticity” really means when it comes to online presence.
Whether you’re just beginning to explore SEO and AI or you’ve been navigating the digital landscape for a while, this episode is a powerful reminder that visibility doesn't have to mean overwhelm. As Meg so beautifully shared, showing up consistently, clearly, and authentically is not only enough, it's exactly what both your audience and AI are looking for.
Meg Clarke is the founder of Clapping Dog Media, an SEO and AI visibility agency that helps local businesses get found by Google and recommended by AI. Based in Northern Virginia, she leads a team that blends strategy, data, and heart to help clients grow online. A sought-after speaker and former Wheel of Fortune contestant, Meg is known for making SEO approachable, effective, and even a little fun.
Connect with Meg and learn more about her incredible work here:
www.clappingdogmedia.com
www.linkedin.com/in/clappingdogmedia
Listen and subscribe on Apple Podcasts or Spotify—start building a business that works for you—not just because of you.
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