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In this insightful episode of Be the CEO, hosts Adam Hurd and Tom Marino dive deep into what it really means to “be the CEO” — not as a title, but as a mindset. They redefine CEO as Commitment, Effort, and Obsession, exploring how these three traits are essential for leading both your life and your business with purpose and passion.
Key Topics Covered
The True Meaning of CEO
Adam and Tom clarify what Be the CEO stands for:
- Commitment: Going all in on your goals.
- Effort: Consistently taking the actions required for success.
- Obsession: Caring so deeply about what you do that quitting isn’t an option.
They emphasize that leadership starts with being obsessed enough to stay committed, even when things get tough.
📈 The Power of Commitment: Lessons from MrBeast
The hosts discuss the journey of Jimmy Donaldson (MrBeast), who predicted his YouTube growth 10 years ago — and surpassed it beyond belief, growing from 8,000 subscribers to over 444 million.
Adam uses MrBeast’s story to highlight the difference between being interested in success and being committed to it.
“When you eliminate all other options, you eliminate the ability to fail.”
🧠 Interest vs. Commitment
Adam and Tom explore why so many people stay “interested” instead of “committed.”
- Interest fades when things get hard.
- Commitment pushes you through uncertainty and failure.
- Tom adds that wisdom comes from learning what not to do — often the most valuable lessons come from mistakes.
🚫 Breaking Through Limiting Beliefs
Tom introduces a powerful post that inspires reflection:
“Don’t limit your challenges — challenge your limits.”
They discuss how limiting beliefs can make people feel stuck, even when they’re actually just entering a new level of growth.
Tom shares how external voices once told him he couldn’t succeed — and how challenging those beliefs became the foundation of his success.
🔍 Learning, Growth & Self-Disruption
Adam and Tom connect the dots between learning and growth:
- Learning is the antidote to uncertainty.
- Challenging beliefs is how you evolve.
- “It’s better to have self-disruption than self-destruction.”
Adam emphasizes that by intentionally challenging yourself, you prevent sabotaging behaviors that hold you back.
❤️ No Limiting Beliefs?
Adam reveals something surprising — he’s never had limiting beliefs. He shares how optimism, curiosity, and problem-solving have guided his success.
Tom reflects on how different upbringings shape beliefs, and how exposure to the real world challenges the beliefs we inherit. Together, they explore how awareness and reflection turn limitations into learning opportunities.
💬 Final Takeaway
Tom and Adam remind listeners:
“You’re not stuck. You’re just entering a new phase of life or business that you haven’t experienced yet.”
Being the CEO of your life means constantly evolving — through commitment, effort, and obsession — and challenging every belief that stands in your way.
Resources & Connect
- 🌐 Visit bethe.ceo
- 🔗 Follow on LinkedIn: Adam Thomas Hurd and Tom Marino
- 🎧 Produced by Connor & Sam at Precision Edits — UK-based podcast editors who make your audio shine.
Quote of the Episode
“It’s better to have self-disruption than self-destruction.” – Adam Hurd
136 episodes
