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Hello, and welcome to "Beauty and the Biz," where we’ll talk about how Doctor Kwitko built his solo practice of 31 years wtihout compromising. Additionally, we’ll discuss the general business and marketing side of plastic surgery.

As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits.

To begin, how do you run a successful cosmetic practice on your own for 31 years?

Specifically, how do you keep a full schedule of cosmetic and insurance patients, avoid wait times, and maintain staff for decades?

Indeed, that’s exactly what Dr. Geoffrey Kwitko has done.

Currently, he’s a board-certified oculoplastic and neuro-ophthalmic surgeon in Tampa Bay, Florida.

Specifically, in this episode of "Beauty and the Biz", Dr. Kwitko shares what led to his long-term success.

Notably, he talks about the business side of his journey.

For example, he explains how he chose the right location and purchased his building.

Interestingly, he hires coffee shop workers instead of unreliable applicants.

Importantly, he also shares why he refuses to bring on an associate—and doesn’t need to.

Specifically, here’s what you’ll learn:

• First, why he left Canada’s healthcare system to go solo

• Next, how his real estate investment paid off

• Then, how he created a loyal team with almost no turnover

• Finally, how he screens patients and protects his professional reputation

Ultimately, if you’re a surgeon who values independence, efficiency, and long-term profit, this is an episode you don’t want to miss.

P.S. If you haven’t already, take this 2-minute assessment to uncover $50K+ in hidden monthly revenue. Don’t leave money on the table—take it now.

Enjoy!

Catherine Maley, MBA

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📕 Get my 5-Star Rated Book, "Your Aesthetic Practice — What Your Patients Are Saying," FREE! Just pay S/H

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Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

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