EP.53 The Secret Sauce to Standing Out Online: Nailing Your Messaging
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This week, I’m talking about one of the most important aspects of running a successful business—your messaging. I know firsthand how easy it is to focus on being visible, but visibility alone isn’t enough. You need to be noticed by the right people, and that’s where your messaging comes in.
In this episode, I dive into:
- Why your messaging is the key to cutting through the noise and attracting your perfect-fit clients.
- The biggest mistakes I see people making—like trying to replicate someone else’s messaging or speaking to the wrong version of their ideal client.
- How clarity, confidence, and knowing “who the f*** you are” completely transforms the way you show up online.
- Why empowered clients (those ready to take action) are the only ones you should be speaking to—and how to connect with them.
- The deeper work behind messaging: understanding not just your clients’ problems, but their behaviours, desires, and subconscious thoughts.
I also share the details of my brand-new two-week live training, The Client Connection Code, kicking off on 2nd December. This isn’t your typical cookie-cutter “ideal client” training—it’s an intensive designed to help you refine your messaging, speak directly to those perfect-fit clients, and create content that actually converts.
If you’ve been struggling to get consistent inquiries or feel like your content is blending into the noise, this is the episode for you. Let’s get your messaging working as hard as you do!
Want more details on 'The Client Connection Code'? CLICK HERE
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