Hello and welcome. It's Tuesday 16 September 2025. It's been a glorious autumn day today - just beautiful.

This week I have been "testing" the local flower hub that I've joined. I say testing, because it turned out that it was actually live and I was actually selling to areal florists - scary stuff! The majority of this episode is me chatting about the testing process and the outcome of it all.

I chat about my thoughts on the importance to me of understanding how my florists work so that I can serve them better. Maybe it's because I'm so new to growing and selling cut flowers that I'm thinking about this so much but I've always wanted to know how my flowers are going to be used so that I choose the right ones for the job.

It's incredible that the hub is up-and-running and I'm very grateful to be included in it. It's a wonderful way for local growers to sell to a wider audience and I look forward to using it. If you're in a hub, I'd love to know how you're getting on with yours. Drop me a DM @henhillcutflowers with your thoughts.

Please come back and join me for the next episode: they come out on Tuesdays and Fridays every week and you're always very welcome to join me.

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Join me on my journey through a year of growing and selling cut flowers in England. I'm giving you the low-down on what it's really like, how I'm getting started, what you do and don't need, what I do when and why, the successes and failures, and just about everything in between. All in real time. With guest appearances from my chickens every now and then.