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An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. Missing Pages is an investigative podcast about the book publishing ind ...
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This week, I’m thrilled to be joined by Thomas Umstattd Jr., someone who has shaped so much of my own thinking about book marketing. An author, award-winning speaker, and podcaster best known for hosting the world’s longest running book marketing show, Novel Marketing, Thomas has become a go-to guide for writers who want to reach readers and build sustainable careers through his book Courtship in Crisis, countless conference talks, and more than 500 podcast episodes.
In this episode Thomas walks us through his journey from building author websites and launching Novel Marketing to the big shifts that have reshaped publishing including the rise of Kindle and Audible, the hidden indie sales BookScan misses, the boom in courses for nonfiction, and why YouTube behaves so differently from podcasts. We also dive into his newest experiment “AI Thomas,” an assistant trained on everything he has taught to give authors personalized marketing advice.
If you are an author or book marketer trying to navigate a crowded and fast-changing industry, this conversation offers practical insights you can apply right away. You will learn how to choose the right format for your book, understand the real data behind sales, and prepare for the coming wave of AI-driven discovery so that your work keeps reaching readers.
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Check out his podcast here: https://podcasts.apple.com/us/podcast/novel-marketing/id721122555
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Learn more about Thomas, his book Courtship in Crisis, and the Novel Marketing podcast at: https://www.thomasumstattd.com/
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Get the popular weekly book marketing 3-2-1 and get access to our $299 Amazon Ads course when you subscribe to our newsletter here: https://getshelflife.com/category/newsletter/
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If you're interested in connecting further or have any questions, feel free to email me at [email protected]
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