In this episode of Before We Get There, host Nicholas Braman welcomes Kyson Xu, a passionate marketer and prolific LinkedIn content creator. Kyson shares his journey from his beginnings in business development to discovering his passion for marketing, while also building a strong personal brand on LinkedIn. He opens up about imposter syndrome, balancing work with family life, and his unique insights from working across industries and within diverse teams. Kyson also reflects on defining success beyond traditional measures and how his role as a father and husband shapes his personal and professional goals.

Topics Discussed:

• LinkedIn Growth: How Kyson grew his audience on LinkedIn through authenticity, consistent engagement, and strategic content creation.
• Career Transition: Moving from business development to marketing and the insights he gained working in sales that he applies to marketing today.
• Navigating Imposter Syndrome: Dealing with self-doubt as a young content creator and finding purpose in building a personal brand.
• Work-Life Balance: The importance of family and health, finding time for his wife and son, and why success goes beyond the corporate ladder.
• Defining Success: How Kyson’s perspective on success has shifted from financial metrics to work-life integration, team empowerment, and personal fulfillment.
• Parenting in Singapore: Balancing traditional expectations with a modern approach, and how Kyson wants to support his son in choosing his own path.

Follow Kyson:

• LinkedIn

Additional Resources:

• Podcast Website
• Podcast Instagram