Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Behavioral science for agencies: media planning
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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In this episode we explore how behavioral science can be applied to media planning. We discuss the fundamental attribution error and why this suggests brands should spend less time thinking about target audiences and more time thinking about target contexts.
We then look at some specific moments that brands can target – such as when people are in a good mood or when their age ends in nine.
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