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Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You
Manage episode 474955171 series 3438351
In this interview, we catch up with Melina Palmer who has released a new book: The Truth About Pricing. She discusses how brands like Hermes and Costco have applied principles from behavioral science. We cover ideas like scarcity, reciprocity and the importance of in groups.
73 episodes
Interview: Melina Palmer, author of What your Customer Wants and Can't Tell You
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 474955171 series 3438351
In this interview, we catch up with Melina Palmer who has released a new book: The Truth About Pricing. She discusses how brands like Hermes and Costco have applied principles from behavioral science. We cover ideas like scarcity, reciprocity and the importance of in groups.
73 episodes
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