Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Interview: Orlando Wood, author of Lemon and Look Out, on why showmanship beats salesmanship
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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In this episode, Orlando Wood shares why today’s ads often fail to capture attention—and what brands can do about it. From the power of characters and music to the science of right-brain appeal, he reveals how to make advertising more effective, memorable, and emotionally engaging.
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