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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 512394415 series 3438351
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In this episode, we talk with William Poundstone, author of Priceless, about how pricing psychology shapes behavior. From anchoring and fairness to flat-rate bias, we explore how marketers can use behavioral science to influence value perception and drive smarter pricing decisions.
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