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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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How Pret a Manger harnessed variable rewards to recover from the pandemic
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 462753284 series 3438351
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In this episode, we look at the success of Pret a Manger – especially how they managed to recover so strongly after the pandemic, despite increasing numbers of office workers staying at home. We look at two main biases that they have successfully harnessed: the sunk cost effect and the power of variable rewards
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