Go offline with the Player FM app!
How Pret a Manger harnessed variable rewards to recover from the pandemic
Manage episode 462753284 series 3438351
In this episode, we look at the success of Pret a Manger – especially how they managed to recover so strongly after the pandemic, despite increasing numbers of office workers staying at home. We look at two main biases that they have successfully harnessed: the sunk cost effect and the power of variable rewards
65 episodes
How Pret a Manger harnessed variable rewards to recover from the pandemic
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 462753284 series 3438351
In this episode, we look at the success of Pret a Manger – especially how they managed to recover so strongly after the pandemic, despite increasing numbers of office workers staying at home. We look at two main biases that they have successfully harnessed: the sunk cost effect and the power of variable rewards
65 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.