Jordan Harper is a board-certified nurse practitioner and the founder and CEO of Barefaced, a skincare brand that cuts through the noise with simple, science-backed routines.

After years of treating patients frustrated by complicated regimens, Jordan launched Barefaced from her garage—while pregnant and caring for a toddler. With no outside funding and countless late nights packing orders with her husband, she grew the business into a skincare empire. That side hustle has since grown into a powerhouse with 10 custom products, over 1.5 million units shipped, and a 90% return customer rate.

In this week’s episode, we chat with Jordan about the unfiltered reality of building a business from the ground up and what it really takes to stand out in a crowded beauty market. She shares how her experience as a nurse practitioner inspired her shift into skincare, and how the scrappy early days were all about listening to her community and figuring things out along the way. Jordan talks about how social media became her secret weapon, why showing up consistently matters more than perfection, and how she’s built a loyal community by staying authentic and focusing on quality over quantity. We also chat about the realities of burnout, how she manages her time, and why feedback and flexibility have been key to her success. Jordan keeps it real about what it takes to grow a business, how to bounce back from setbacks, and why taking action before you feel “ready” can be the key to success.

In this episode, we’ll talk to Jordan about:

* How childhood resilience shaped her entrepreneurial drive. [02:39]

* Why parenting can sharpen focus and productivity. [05:28]

* From healthcare to skincare: what sparked the career shift. [08:41]

* Building a brand by listening to community needs. [11:37]

* Finding aligned experts to support your vision. [15:47]

* The story behind launching Barefaced. [17:55]

* Managing motherhood and entrepreneurship. [23:56]

* What early sales looked like for Barefaced. [27:00]

* Managing time and priorities to reduce stress. [34:21]

* Freeing up time by outsourcing strategically. [36:01]

* Planning intentionally to juggle family and business. [43:33]

* Why delegation is key to scaling. [48:46]

* Using customer feedback to refine products. [50:12]

* Lessons from manufacturing challenges. [53:50]

This episode is brought to you by beeya:

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances.

* Get $10 off your order by using promo code BEHINDHEREMPIRE10

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Follow Jordan:

* Instagram: https://www.instagram.com/jordanharper_np/

* Instagram: https://www.instagram.com/barefaced/

* Website: https://www.barefaced.com/

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