In this episode of Behind the Brand, Dave talks with the members of the Mick Louis Band 1. The podcast features a conversation with Mick Lewis Band members discussing their music, careers, and upcoming shows. Here are some of the highlights: 2. **Band Formation and Journey**: Mick Lewis talks about forming the band, meeting fellow guitarist Jason at a family Christmas party, and connecting with other members through various channels like auditions. They describe the band's evolution over three years. 3. **Live Shows and Booking**: The band talks about their upcoming performances and the process of getting gigs. Initially, they reached out to venues themselves, but now, they are fortunate to have people calling them to book shows. They share favorite venues like Softtail and Docs and discuss the vibrant live music scene. 4. **Creative Process**: Mick explains how he mostly writes the band's songs but allows the other members creative freedom when performing. He values their input, which helps keep the performances fresh and different from studio recordings. 5. **Audience Engagement**: The band members highlight how important their fans are. Mick recounts moments when audience members shared emotional reactions to their music. They emphasize that their performances are energized by the audience's response, making every show unique. 6. **Collaborative and Improvised Music**: While Mick writes the core songs, there is room for improvisation during live performances. They sometimes extend solos or change arrangements to keep things dynamic, feeding off each other’s energy on stage. 7. **Future Plans**: The band is working on releasing an EP with about five songs. They discuss the importance of platforms like YouTube and Facebook for fan interaction, noting that social media plays a big role in building their audience. 8. **Challenges in the Music Industry**: They mention the difficulty of getting recognized by traditional record labels today, with a greater focus now on building an online following rather than waiting for a big break from a label. This episode provides an insightful look into the band's camaraderie, creative process, and commitment to growing their fan base through live performances. For more information check out the Mick Louis Band website. https://www.themicklouisband.com/