"The practicalities of returns are extremely important. It's important to make sure the reason someone is returning is clear. The second point is making it as convenient as possible. And in our case, I like to think about a parent holding a baby in one hand and then making sure the returns process is easy enough to do with one hand. If it's not, then it isn't easy enough."

About UpChoose -- UpChoose is on a mission to activate consumers’ role in transitioning to a sustainable future. We know we need to transition towards more sustainable products and services, and we believe this creates an exciting opportunity to design superior models that lead to better outcomes for our lives and planet. We design pathways to a more thoughtful consumption model solving for joy, convenience, sustainability, and affordability, and we are starting at the beginning: babies.

UpChoose also makes for a great gift for new parents! Check out their gift subscription service.

Find UpChoose online at:

WEBSITE: upchoose.com

LINKEDIN: UpChoose

• Ali El Idrissi

TWITTER: @UpChoose

INSTAGRAM: @UpChoose

About LimeLoop -- LimeLoop combines reusable packaging and smart technology to provide you with an efficient, profitable circular supply chain while saying goodbye to single-use packaging. LimeLoop’s reusable packaging can be used in ecommerce packaging to reduce both cardboard and poly mailers from a retailer’s shipping process, and can be used in retail supply chains to move goods from A to B.

Find LimeLoop online at:

WEBSITE: thelimeloop.com

LINKEDIN: LimeLoop

TWITTER: @theLimeLoop

INSTAGRAM: @theLimeLoop