On today’s podcast episode, we discuss whether Coca-Cola’s AI holiday ad is a bold move forward or a soulless shortcut—and, when everything can be generated, whether authenticity becomes the new premium. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Analyst Arielle Feger.

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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-coca-cola-s-ai-holiday-ad-bold-innovation-soulless-shortcut-reimagining-retail

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