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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Behind the SME with Niama El Bassunie, Managing Partner of Baobab Network
In this episode, we sit down with Niama El Bassunie, a trailblazing entrepreneur who built and exited a successful B2B marketplace in Africa and is now backing the next generation of founders at Baobab Network.
Niama shares her journey — from starting WaystoCap, navigating the challenges of scaling a cross-border trade platform in Africa, and ultimately exiting the business. She also unpacks the realities of raising capital in emerging markets, building trust in digital commerce, and why having a strong "why" is the key to resilience.
What you’ll learn:
- 🌍 How to scale a business in challenging and emerging markets
- 📈 Lessons from raising capital—including the realities of securing investment in Africa
- 🔥 Why founder mindset and resilience matter more than the original business model
- 🚀 The role of accelerators like Y Combinator and how they impact scaling
- 💡 How Baobab Network is investing in 1,000 African startups over the next decade
If you’re an entrepreneur, investor or business leader looking for real, hard-earned insights on growth, fundraising and exiting a business, this episode is for you.
Contact us: [email protected]
Connect with us on LinkedIn: https://www.linkedin.com/showcase/behind-the-sme
Connect with us on other platforms: https://linktr.ee/behindthesme
Hosted on Acast. See acast.com/privacy for more information.
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