Behind the SME with Roei, Founder of Connectd

In this episode, we dive deep into the entrepreneurial journey of Roei, who founded his first successful tech company at just 15 years old, scaling it to 6-million monthly users before being acquired in 2018. Roei shares valuable lessons from his experience, including the critical role of timing in business decisions and the impact of burnout post-acquisition.

Roei's next venture, Connectd, looks at his focus on revenue-first growth and avoiding high cash burn, all while building a positive, purpose-driven work culture. He reveals his hiring strategies, focusing on diversity in management styles and aligning employees with the company’s values to create a flexible, thriving workplace. We also unpack how Roei tackled the tricky “cold start conundrum” for his marketplace by initially offering SaaS tools to generate revenue and attract early-stage startups.

Finally, Roei gets real about the challenges of balancing entrepreneurship and personal life, sharing how journaling and following a healthy lifestyle have helped him maintain focus, avoid burnout, and channel his energy into success.

Contact us: [email protected]

Connect on LinkedIn: https://www.linkedin.com/showcase/behind-the-sme

Connect on other platforms: https://linktr.ee/behindthesme

Tune in for key insights on scaling a business, overcoming marketplace challenges, building culture, and managing work-life balance from someone who’s lived it all.

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