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We share why Bob Burg’s ideas reshaped how we lead, sell, and serve, and we announce his upcoming guest spot. From the five laws to practical persuasion and follow-up, we map how value-first thinking builds trust, referrals, and durable teams.
• Why value is the experience, not the product
• Compensation tied to how many you serve and how well
• Influence as putting others’ interests first with boundaries
• Authenticity as a trust accelerant in leadership and sales
• Receptivity and celebrating wins so others can share the joy
• Endless Referrals and know-like-trust as a growth engine
• Follow-up and value-based touchpoints that compound
• Persuasion as safety, alignment, and emotional clarity
• Adapting communication styles and always giving an out
• Service over selling for long-term brand strength
Make sure you clear your schedule at 12 o'clock p.m. Eastern Standard Time for episode 315. In the meantime, pick up The Go-Giver and Endless Referrals.
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Chapters

1. Tease For A Major Guest (00:00:00)

2. Why Bob Burg’s Work Matters (00:03:41)

3. Personal Reading Slumps And Breakthroughs (00:06:20)

4. The Go-Giver Clicks: Value First (00:08:20)

5. Know, Like, And Trust As A Business Engine (00:11:15)

6. Five Laws: Overview And Intent (00:14:05)

7. Law 1: Value In Customer Experience (00:15:03)

8. Law 2: Compensation And Scale (00:18:18)

9. Law 3: Influence Without Martyrdom (00:22:15)

10. Law 4: Authenticity As An Edge (00:25:48)

11. Law 5: Receptivity And Letting Joy In (00:28:05)

12. Endless Referrals And Relationship Equity (00:34:10)

13. Follow-Up, Touchpoints, And Service (00:38:20)

14. Persuasion: Safety, Emotion, And Fit (00:41:45)

120 episodes