In this episode, Tom Gerrard sits down again with Claire Bradshaw from the Art Career Academy to unpack everything that goes into preparing for an exhibition — from concept and timing to marketing, mindset, and presentation.
Fresh off his solo show 20 Shot Sequence at Lennox Street Gallery, Tom shares his own process, lessons learned, and mistakes to avoid. Claire breaks it down into clear, actionable steps so you can approach your next show with confidence and professionalism.
What you’ll learn:
- How to plan your exhibition timeline (and why a full year helps)
- The mindset needed to stay calm and focused
- How to market your show before, during, and after opening night
- Why professional documentation is a must
- How to build long-term relationships with collectors and galleries
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HOST: Tom Gerrard
✦ IG | @artcareeracademy and @tom_gerrard_
✦ Watch on Youtube | / @artcareeracademy
✦ Website | tom-gerrard.com & artcareeracademy.com
GUEST: Claire Bradshaw
✦ Website | artcareeracademy.com
✦ Instagram | @artcareeracademy
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