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2024 Highlights & 2025 Vision
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Episode #063 - In their last episode of 2024, Destaney and Justin reflect on the company's evolution over the past year, highlighting the strides in Amazon advertising, the role of AI in creative development, and the importance of data analytics in shaping modern advertising strategies.
How have company culture and value creation helped fuel the growth and transformation of BTR Media post-rebranding?
"The rebrand wasn't just a name change; it's about better trust, better transparency, better results, and better relationships."
A few topics covered in their recap:
- The company has significantly grown over the past year, transitioning from BetterAMS to BTR Media and embracing a full-funnel approach to retail media and advertising.
- The role of content creation and the sharing of industry knowledge as the primary growth strategy for BTR Media.
- Significant advancements in AI's role in creative development and AMC data analytics have transformed how brands strategize and reach audiences.
- The ongoing convergence of performance and brand budgets as retail media networks evolve and consolidate offers new opportunities for middle-market brands.
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