In the second episode of The Four Pillars of Amazon mini-series, Destaney and Gabi discuss the fast growth of Amazon Advertising. They look back on how much CPCs have grown over the past several years, especially with how they have increased their competitiveness on the platform and the need for strategic ad investments.

Focus of This Episode:

• Why brands willingly pay for premium CPCs and how to maintain profitability despite rising ad costs.
• The importance of moving beyond isolated search strategies to adopt a holistic, full-funnel approach.
• Leveraging Amazon Marketing Cloud (AMC) for advanced audience targeting, optimizing your advertising spend, and enhancing campaign efficiency.
• How creative advertising formats on Amazon (like Sponsored Brands Video, Sponsored Display, and streaming placements) can significantly impact your brand's performance.
• The critical role of external traffic sources and multi-channel touchpoints in maximizing overall brand conversion rates.

Connect with Destaney on LinkedIn

https://www.linkedin.com/in/destaney-wishon/

Connect with Gabi on LinkedIn

https://www.linkedin.com/in/gabriellaviljoen/

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