Four Pillars Of Amazon: What Amazon Really Wants Better Advertising With BTR Media podcast

Four Pillars of Amazon: What Amazon Really Wants

3d ago 26:37

Content provided by Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

This is episode one of our "Four Pillars of Amazon" Mini-Series, hosted by Destaney Wishon and Gabi Viljoen, MBA.

A main topic throughout this episode is Amazon’s growth from “The Everything Store” to “The Everyday Store”. With both of them having long term experience working with Amazon, they discuss the multiple shifts that shaped Amazon’s commitment to better consumer experiences, the impact of post-COVID shopping behaviors, the importance of optimizing your digital shelf and leveraging reviews, and what strategies are the most effective for managing assortment, pricing, and SKU differentiation.

Focus of This Episode:

Amazon's shift towards targeted, everyday consumer experiences
Impact of post-COVID consumer shopping behaviors on online retail
Importance of optimizing your digital shelf and leveraging reviews
Effective strategies for managing assortment, pricing, and SKU differentiation

Connect with Destaney on LinkedIn

https://www.linkedin.com/in/destaney-wishon/

Connect with Gabi on LinkedIn

https://www.linkedin.com/in/gabriellaviljoen/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

84 episodes