Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 451460486 series 3378346
Content provided by Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Episode #060 - What’s the real impact of your ad spend? In this episode, Destaney is joined by Alex Juday, SVP at Incremental, to break down the buzzword that’s taking over the space: incrementality. What does it really mean, why ROAS isn’t enough, and how brands can rethink their approach to retail media.
Here’s what we're covering:
- Why incrementality is about more than new customers.
- How to measure true ad performance (beyond inflated ROAS).
- The biggest risks for brands still stuck on traditional metrics.
- How Incremental is changing the game with faster, smarter insights.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
87 episodes
