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Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives. Interested in learning more about upcoming TED events? Follow these links: TEDNext: ted.com/futureyou Hosted on Acast. See acast.com/privacy for more information.
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In this episode, I chat with Katie of Katie Creative Co, who is a social media strategist. We dive into the nuances of using social media effectively—focusing on a people-first approach that prioritizes genuine relationships over algorithmic approval. Katie shares her tactical breakdown of growth, nurture, and connection content, the power of vulnerability and personal storytelling, and practical ways to avoid burnout. This episode is perfect for those looking to enhance their social media presence while staying authentic and avoiding burnout.
Guest Name: Katie Campbell
Guest Website: katiecreativecompany.com
Guest IG: @katiecreativeco
Social Sweet Spot Course: Learn More
00:00: Intro and Minimind Video Library Overview
06:49: Challenges of Social Media for Service Providers
08:01: The Biggest Mistake in Social Media Strategy
08:56: Holistic Approach to Social Media Success
11:56: Person-First Marketing Philosophy
20:55: The Funnel Strategy for Social Media
35:02: Setting Boundaries for Sharing Personal Life
37:46: Pushing Comfort Zones in Social Media
43:44: Balancing Digital Wellness
49:59: Social Media Best Practices to Ignore
51:59: Social Sweet Spot Program
Links:
• Sign up to be notified - Applications for cohort 5 opens Nov 1st, 2025
Download my FREE Creative Direction Figma Template (includes 4 audio trainings as well)
Get 30% off of your HoneyBook subscription - The CRM I use in my studio.*
Enjoy 1 month of Showit FREE with my code “HelloJune” when you sign up.*
Earn $100 after you run your first payroll with Gusto, my payroll and compliance software.*
Get 50% off your first year of Flodesk, my email marketing software.*
*These are affiliate links which means I may earn a commission.
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Tags: designer, design, brand design, brand identity design, design studio, design business, graphic design, brand designer, better podcast, brand designer podcast, logo design, brand identity design
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