Maximizing Your Marketing Budget: How to Work Effectively with an Agency
Join hosts Josh Peters and Jimmy Vann in this episode of the Between Two Pixels podcast, where they discuss the ins and outs of working with a marketing agency. Learn the importance of partnership, clear communication, trust, and strategic planning to achieve your marketing goals. Discover the nuances between working with contractors vs. agencies and gain insights on how to avoid scope increases, streamline feedback, and leverage your budget effectively. Ideal for anyone in a marketing or corporate communications role looking to optimize their agency collaboration for high-quality content creation.
00:00 Introduction to Partnership Philosophy
00:42 Meet the Hosts: Josh and Jimmy
02:54 Jimmy's Background in Video Production
09:02 Transitioning from Contractor to Agency
10:48 Best Practices for Working with Agencies
20:27 The Importance of Transparent Pricing
20:52 Building Long-Term Client Relationships
21:11 Managing Scope Increases Effectively
22:48 Advice for Marketers on Hiring Agencies
23:56 Understanding Client Needs and Goals
25:14 Creative Solutions for Complex Industries
36:55 Streamlining Feedback and Communication
40:57 Final Thoughts and Best Practices
WHO WE ARE
Between Pixels is a video production, advertising, branding, and digital marketing agency.
We partner with brands to deliver powerful stories. Our foundation in video production and marketing experience combine to create content that engages audiences where it’s most valuable.
WHAT WE DO
We create story-driven content, campaigns, and strategy.
Making great content is complex, but it doesn’t have to be hard. We combine the art of storytelling with the science of messaging to simplify the storytelling process and create engaging content that creates results.
HOW WE DO IT
We help organizations reach and connect with the people they want to influence.
By offering a unique combination of video production, marketing, and branding services, we're able to serve organizations of all sizes in a variety of marketing and content channels. Our custom content packages fit exactly what you need, without sacrificing quality - exceeding expectations every time.
CONNECT WITH US
Web: https://betweenpixels.com/
Insta: https://www.instagram.com/betweenpixelsco/
Facebook: https://www.facebook.com/betweenpixels
Vimeo: https://vimeo.com/betweenpixels