Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
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Content provided by Charles Gaudet - CEO of Predictable Profits. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Charles Gaudet - CEO of Predictable Profits or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Similar to Beyond 7 Figures: Build, Scale, Profit
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Master the best of what other people have already figured out. “The highest density of wisdom per episode of any podcast.” If you like what we're doing, please hit the follow button. It's a small thing, but it helps us keep going. Thanks for listening. My newsletter: https://fs.blog/newsletter/ My books: https://fs.blog/books/ IG: https://www.instagram.com/farnamstreet LI: https://www.linkedin.com/in/shane-parrish-050a2183/
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Developing Your Unique Advantage Point
Manage episode 473952503 series 2593842
Content provided by Charles Gaudet - CEO of Predictable Profits. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Charles Gaudet - CEO of Predictable Profits or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Learn How to Develop Your Unique Advantage Point and Stand Out From Competitors
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In this episode of the Beyond Seven Figures podcast, I explore why having a Unique Selling Proposition (USP) is no longer enough to differentiate your business in today's competitive marketplace. I'm joined by my long-time business partner and coach, Tom Trush, to discuss the superior strategy of developing a Unique Advantage Point (UAP) - a powerful approach that focuses on the specific advantages you provide to customers rather than just being different. We reveal practical strategies for creating a UAP that makes you the obvious choice for clients, commands premium pricing, and eliminates apples-to-apples comparisons with competitors.
Guest: Tom TrushGuest Bio: Business Coach at Predictable Profits, Marketing Strategist, and former Journalist
KEY TAKEAWAYS:
- Competition extends beyond your industry - you're competing for your customer's dollar against all alternatives.
- USPs only tell how you're different; UAPs demonstrate specific customer advantages of working with you.
- Businesses without clear differentiation end up competing solely on price.
- Create proprietary processes with unique names to make services tangible and inimitable.
- Use data-backed claims about client results to establish powerful market differentiation.
- Leverage third-party credibility markers like media recognition and "highest-rated" status.
- Implement strong, unconventional guarantees to attract better clients while reducing refunds.
- Display your UAP prominently in all marketing materials for quick prospect recognition.
Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.
The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.
Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.
Follow Charles Gaudet and Predictable Profits on Social Media: |Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com
268 episodes
Share
Manage episode 473952503 series 2593842
Content provided by Charles Gaudet - CEO of Predictable Profits. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Charles Gaudet - CEO of Predictable Profits or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Learn How to Develop Your Unique Advantage Point and Stand Out From Competitors
…
continue reading
In this episode of the Beyond Seven Figures podcast, I explore why having a Unique Selling Proposition (USP) is no longer enough to differentiate your business in today's competitive marketplace. I'm joined by my long-time business partner and coach, Tom Trush, to discuss the superior strategy of developing a Unique Advantage Point (UAP) - a powerful approach that focuses on the specific advantages you provide to customers rather than just being different. We reveal practical strategies for creating a UAP that makes you the obvious choice for clients, commands premium pricing, and eliminates apples-to-apples comparisons with competitors.
Guest: Tom TrushGuest Bio: Business Coach at Predictable Profits, Marketing Strategist, and former Journalist
KEY TAKEAWAYS:
- Competition extends beyond your industry - you're competing for your customer's dollar against all alternatives.
- USPs only tell how you're different; UAPs demonstrate specific customer advantages of working with you.
- Businesses without clear differentiation end up competing solely on price.
- Create proprietary processes with unique names to make services tangible and inimitable.
- Use data-backed claims about client results to establish powerful market differentiation.
- Leverage third-party credibility markers like media recognition and "highest-rated" status.
- Implement strong, unconventional guarantees to attract better clients while reducing refunds.
- Display your UAP prominently in all marketing materials for quick prospect recognition.
Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures.
The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show.
Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show.
Follow Charles Gaudet and Predictable Profits on Social Media: |Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com
268 episodes
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Similar to Beyond 7 Figures: Build, Scale, Profit
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features conversations with reviewers and business owners about their experiences—whether it was one star or five stars—giving listeners behind-the-scenes insights into what was really going on. Restaurants, plumbers, f ...
…
continue reading
Master the best of what other people have already figured out. “The highest density of wisdom per episode of any podcast.” If you like what we're doing, please hit the follow button. It's a small thing, but it helps us keep going. Thanks for listening. My newsletter: https://fs.blog/newsletter/ My books: https://fs.blog/books/ IG: https://www.instagram.com/farnamstreet LI: https://www.linkedin.com/in/shane-parrish-050a2183/
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
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