Ash welcomes Jennifer Christensen, co-founder and CMO of Beacon Media and Marketing, to discuss the role of artificial intelligence in modern marketing for dental professionals. Jennifer shares her journey as an early adopter of AI, highlighting how new technologies have reshaped client search behaviors and what this rapid shift means for dental practices that want to maintain and grow their online presence. She explains how practices can benefit from AI-powered insights, especially by personalizing content, building credibility, and targeting AI-driven search overviews.

Jennifer discusses practical strategies dental offices can use to become more visible in AI searches, such as focusing on author-driven, expert content and being transparent with information like pricing and service details. She also explores the changing landscape of consumer trust and how dental practices need to adapt to remain relevant, noting that small businesses now have a unique window of opportunity to compete with larger competitors. The episode wraps up with a conversation about AI's broader role in operational efficiency and the importance of businesses understanding and implementing these tools sooner rather than later.

To find out more and connect with Jennifer, visit: https://www.beaconmm.com/

Key Topics Discussed:

• Jennifer’s introduction and experience as an early adopter of AI

• The evolution from information age marketing to the age of intelligence

• How AI impacts SEO, search habits, and website visibility

• Importance of author-driven, expert, and personalized content

• Strategies to get dental practices featured in AI overviews

• The significance of transparency in pricing and service details

• Increasing consumer trust through detailed, credible information

• Using AI for operational efficiencies in practice management

• Adapting to changing consumer behavior and search trends

• The window of opportunity for small businesses in AI-driven marketing