Ever heard these myths about getting leads for your home cleaning business?

Myth #1: You need to be everywhere on social media to get found.

Myth #2: Only big cleaning companies can compete on Google.

Myth #3: Google reviews don’t really matter unless you have hundreds.

I’m about to spill the truth behind these beliefs—and trust me, it’s not what you think.

Stick around, because I’ll break down what really works (and what’s just hype)!

Gabe Bustos is one of the Founders of Hector Home Services Marketing, a no-BS lead generation agency built to help home service businesses book more jobs, take control of their marketing, and grow with confidence.

Before starting Hector, Gabe had run three businesses of his own and watched them all fail for one common reason: poor marketing. You can have great services, but if you can’t reliably generate sales, it’s over. That lesson lit a fire, and he became obsessed with mastering digital marketing strategies that deliver consistent ROI.

Today, Gabe and the Hector team help home service contractors grow through local SEO and digital advertising, bringing in the highest-quality leads at the lowest possible cost — so they can get back to doing what they do best: providing amazing service and keeping local communities safe and happy.

Visit Hector Home Services Marketing here.

Email for Gabe: [email protected]

The key moments in this episode are:
00:00:00 - Introduction to Beyond Clean with Ace and Guest Gabe Bustos
00:02:40 - Gabe Bustos Explains Marketing Challenges for Home Cleaning Businesses
00:07:00 - The Importance of Google Business Profile for Local Cleaning Companies
00:10:15 - Prioritizing Google Over Social Media for Cleaning Business Marketing
00:11:45 - How to Optimize Your Google Business Profile for Maximum Visibility
00:12:52 - Understanding Keywords and Key Phrases for Local SEO
00:15:22 - Prioritizing Location Over General Educational Content
00:18:00 - Leveraging AI Tools Like ChatGPT for SEO Optimization
00:22:11 - Building a Strong Foundation with a Complete Google Business Profile
00:23:31 - The Critical Role of Business Location in Local SEO Success
00:26:09 - The Critical Role of Google Reviews in Local Business Visibility
00:28:18 - Best Practices for Responding to Positive and Negative Reviews
00:33:20 - Effective Strategies to Collect Google Reviews On the Spot
00:36:10 - Establishing a Strong Google Business Profile Before Paid Marketing
00:38:15 - Overcoming the Fear of Asking for Reviews Through Customer Engagement
00:38:57 - Effective Strategies for Encouraging Customer Reviews
00:41:30 - The Critical Role of Reviews and Team Incentives
00:42:11 - Leveraging Local Services Ads for Risk-Free Lead Generation
00:44:11 - Essential Online Foundations: Profiles, Reviews, and Ads Before Expanding
00:45:16 - When to Scale Marketing Efforts and Seek Expert Help
00:51:40 - Gabe Bustos Announces Upcoming Wedding and Family Plans
00:52:19 - Continuing the Conversation on Marketing Investment Strategies
00:52:56 - Integrating Home Cleaning Services with Expert Marketing Advice
00:53:38 - Planning Future Podcast Episodes and Expanding Topics
00:54:20 - Closing Thoughts on Personal Growth and Positive Journeys

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