We toss around “control the controllables,” but what does that really mean when platforms, policies, and even payments can be switched off overnight? In this episode, we dig into the illusion of control (tech, money, politics) vs the practice of control (state, response, choices). No doom—just clear-eyed thinking and practical moves.

In this episode:

· Illusion vs reality: how much control do we actually have?

· Platforms & switches: audience you don’t own, accounts you don’t control

· Money in the matrix: convenience, risk, and redundancy

· Reacting vs responding: keeping your head when systems wobble

· “Control the controllables”: where to focus in life and business

· Simple continuity thinking for soloists & SMEs

Try this (quick drill):
List 3 mission-critical dependencies (e.g., payments, audience, files). For each, answer:

1. Single point of failure?

2. Offline/alt backup?

3. What’s my calm, first response if this goes down today?

Chapters
0:00 Cold open & sponsor (still waiting, Jamie 👀)
1:20 Why “control” jumped out this week
4:45 Illusions of safety (platforms, policy, infrastructure)
12:10 Business reality: you don’t own rented channels
18:25 Money + apps: convenience vs exposure
23:40 React vs respond: keeping your state steady
29:15 Control the controllables: where to focus
35:20 Continuity thinking for real people
41:10 Takeaways: curiosity, questions, and next steps

If this resonated:

· Subscribe for straight talk on business, mindset, and meaning.

· Comment: Which dependency would hurt most if it went down tomorrow—and what’s your backup?

· Share this with a founder who needs a nudge to build Plan B.

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Got thoughts, questions, or a topic you'd love us to explore? We'd love to hear from you.
Reach out to us at:

[email protected]

Paul Davis: https://www.linkedin.com/in/pauldavisdublin/

Andrew Rhatigan: https://www.linkedin.com/in/andrewrhatigan/