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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Many businesses struggle with hiring marketers who focus on deliverables instead of measurable results. In this eye-opening conversation, we dive deep into the biggest challenges business owners face when working with marketing agencies and in-house marketers.
What You'll Learn:
• Why focusing on deliverables instead of outcomes leads to failed marketing campaigns
• The "$5,000 a month trap" that keeps businesses stuck with underperforming agencies
• How long you should actually give marketers to show measurable results
• Essential systems every business needs to track marketing performance
• Red flags to watch for when hiring marketing talent
Key Topics Covered:
• Marketing accountability and ROI measurement
• The difference between short-term and long-term marketing strategies • How to evaluate marketing progress vs. final outcomes
• Setting realistic expectations for different marketing channels (SEO, paid ads, social media)
• Communication strategies between business owners and marketing teams This conversation reveals why many marketing relationships fail and provides actionable frameworks for building successful, results-driven marketing partnerships.
- Try Vista Social for FREE today
- Book a Demo
- Follow us on Instagram
- Follow us on LinkedIn
- Follow us on Youtube
Chapters
1. The Core Problem: Why Deliverables Don't Work (00:00:00)
2. The Effort vs Results Debate (00:02:30)
3. Timeline Expectations: How Long Should You Wait? (00:05:00)
4. The Experimentation Dilemma (00:08:30)
5. The $5,000 Monthly Trap (Real Story) (00:12:00)
6. Solutions & Systems for Success (00:16:30)
7. Final Thoughts (00:19:30)
45 episodes
