In this episode of Beyond the Barclay, we’re joined by Alex Gooderham, the driving force behind Bleed Norwich, to discuss his journey in football content creation and his passion for Norwich City. We explore how Bleed Norwich started, the challenges and rewards of running a fan-driven media platform, and how football coverage has evolved in the digital age. Alex shares his thoughts on the current state of Norwich City, his most memorable moments as a supporter, and what he hopes the future holds for the club. From matchday experiences to the power of social media in modern football fandom, this is a must-listen for any Canary looking for fresh insight into the club and its fan culture.