Do you feel like you’re more than your job title, but your online presence doesn't show it?

If you're an executive, business owner, or thought leader, you likely know that having a strong personal brand is non-negotiable. But what does a "strong brand" actually mean, and how do you build one that attracts the right opportunities like getting recruited for a Chief Growth Officer role or closing an eight-figure deal?

In this episode of the Beyond the Bestseller podcast, host Kelly Schuknecht sits down with Executive and Author Victoria Pelletier to unpack the science and strategy behind building a brand that is truly Unleashed. Victoria, who was once ranked the #1 social seller worldwide at IBM, shares the critical mistakes people make on platforms like LinkedIn, the four foundational elements of a compelling personal brand, and how she helped one client go from struggling to closing massive deals by sharing his full, authentic human story.

This episode is packed with intentional, actionable advice for anyone looking to go beyond just sharing company content and finally control their own professional narrative. Victoria also explains why having a book, like her release Influence Unleashed, is the ultimate credibility builder for any thought leader.

We dive into:

• The difference between personal branding and thought leadership, and why you need both for success.
• The #1 biggest mistake executives and salespeople make on LinkedIn (and how it turns people off).

• The four foundational elements of a powerful personal brand: your expertise, who you are as a human, what makes you different, and what you want to be known for.
• How to push past the discomfort and imposter syndrome when putting yourself out there online.
• Kelly and Victoria discuss how a book is the ultimate tool for establishing credibility and standing out to your audience.