In this episode of Beyond the Billboard, hosts Charlie Riley and Greg Wise discuss the power of internal marketing—why it's essential for marketers to master the art of selling ideas inside their organizations before launching them externally.

Best Moments

(01:02) Why internal marketing is crucial in out-of-home (OOH) advertising

(01:47) The best marketers are also great salespeople

(03:10) How to build internal advocates and win buy-in

(07:08) Questions to ask before joining a new marketing team

(11:41) Creating internal champions to amplify marketing efforts

(12:12) The value of transparency in sharing wins & losses

(15:44) Why conviction and internal personas matter

This episode is a must-listen for marketers looking to strengthen internal alignment, gain stakeholder support, and ensure their marketing efforts get the traction they deserve.

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