Out-of-home sits in a market shaped by AI, shifting attention spans, post-COVID behavior, and more risk-averse briefs, yet it still has the power to stop people in their tracks. In this conversation, Charlie Riley and Greg Wise sit down with Mitali Banerjee, who brings 15+ years across agency and brand roles, leading marketing for global and emerging brands and treating out-of-home as a core, omnichannel tool rather than an afterthought.

ㅤ

Together they explore how agencies are navigating an AI-driven landscape, why loyalty between clients and agencies looks different, where specialization truly matters, and how smart out-of-home strategy connects audience, context, and cultural moments. Mitali’s examples—from Chubb’s US Open presence to small, scrappy event-driven campaigns—show how thoughtful placements, wayfinding, and experience-led thinking help brands show up with excellence, not just logos on billboards.

ㅤ

👤 Guest Bio

Mitali Banerjee has spent 15+ years across agency and brand sides, leading marketing for large global brands such as Dell and Chubb Insurance as well as launching smaller brands through digital transformations like Davi Skincare. She calls herself omnichannel, with out-of-home as a core focus in strategies for product launches, campaigns, and engagement-driven work. With a strong love for the power of out-of-home to shift attention, spark conversations, and bring brands top of mind, she brings a clear, practical lens on how audience, culture, and channel thinking come together.

ㅤ

📌 What We Cover

• How Mitali sees agencies and brands recalibrating roles in the age of AI while still holding onto enduring fundamentals.
• Why recent years have brought less bravery, more risk aversion, and pressure to “do better with less” — and what that means for creative and brand DNA.
• The shift from long-standing, loyalty-based agency relationships to clients pushing for agility, efficiency, and specialized partners.
• Where specialized agencies win: strategy, execution chops, speed, and integrating out-of-home within a wider channel ecosystem instead of operating in a silo.
• The gap in true out-of-home ownership: when resizing assets replaces thinking about consumer experience, placement strategy, and how people actually move through environments.
• How Chubb Insurance used US Open sponsorship, experience design, and surrounding out-of-home as a cohesive wayfinding and excellence story rather than a simple awareness play.
• Why moments marketing, cultural events, and product launches are missed opportunities when out-of-home is treated as a late-stage add-on instead of a lead channel.
• Education, market knowledge, and “the marriage of data, art, and science” as must-haves for brands and agencies new to out-of-home.

🔗 Resources Mentioned

• Chubb Insurance
• Dell
• Davi Skincare
• US Open (tennis)

Low-Tech, High-Impact Account-Based Marketing

If you’re ready to trade expensive, tech-heavy account-based marketing for a repeatable, revenue-driving ABM program, check out Scrappy ABM. Led by a team of Scrappy ABM experts, they specialize in low-budget plays and programs that deliver high impact—no shiny tools required. Scrappy ABM has built account-based programs that have delivered millions in revenue, and you can build your first successful ABM program with their help.

Start with a pilot program or launch an account-based podcast. Learn more at scrappyabm.com. Let's get scrappy.