In this episode of Beyond the Billboard, Charlie Riley from OneScreen.ai dives deep into brand marketing and the often-overlooked potential of out-of-home (OOH) advertising. Joined by Mandy Thompson, CEO of Digital Reach and the Nonprofit TechShop, they dissect marketers' common misconceptions about brand marketing, discuss the crucial role of awareness in the customer journey, and share real-world use cases that exemplify OOH's effectiveness.

Main Topics Discussed:

1. The value of brand marketing
2. Common misperceptions about out-of-home advertising
3. Effective strategies for using OOH to target hard-to-reach audiences
4. The integration of creativity and data in crafting successful marketing campaigns

• 00:01:13 - Discussion on the misconceptions surrounding brand marketing
• 00:03:22 - Insights on targeting with out-of-home advertising
• 00:07:35 - Exploring creative execution in OOH campaigns
• 00:12:23 - Advice for incorporating OOH into marketing strategies
• 00:15:06 - Conclusion and where to find more information

• Digital Reach: digitalreachos.com
• Nonprofit TechShop: nonprofittechshop.com
• OneScreen: onescreen.ai

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