You can’t scroll past it, mute it, or ad-block it.

Out-of-home advertising is evolving quickly, with head-turning billboards, bus stops and spectacular stunts taking over headlines, as organisations seek to stand out in a crowded marketplace.

But the legal questions behind those dazzling digital displays are just as complex as the technology powering them.

In this episode, I’m joined by Yvonne Fern, General Counsel at Talon, who’s steering legal strategy in one of the most dynamic corners of advertising.

With experience at BBC and Deutsche Telekom, Yvonne brings a sharp legal and commercial lens to everything from AI liability to ESG compliance.

For in-house lawyers, this conversation is packed with insight on balancing priorities, building boundaries and keeping pace with a rapidly changing industry.

Covered in this episode:

• The legal and ethical challenges in ad tech and out-of-home advertising.
• Navigating AI liability.
• The rise of ESG compliance and how critical it will become.
• Setting boundaries as an in-house lawyer.
• The secret to smoother negotiations.
• Is AI a legal lifeline or a liability?
• And more…

LEARN MORE

RMOK Legal- https://www.rmoklegal.com/

CONNECT

Yvonne Fern - https://www.linkedin.com/in/yfern/

Rory O’Keeffe on LinkedIn - https://www.linkedin.com/in/roryokeeffe/

LISTEN

Spotify - https://open.spotify.com/show/1gIj9v3yCsj5XNBbrS0byC?si=90ced509f70b4a35

Apple Podcasts - https://podcasts.apple.com/us/podcast/beyond-the-fine-print/id1826498926

YouTube - https://www.youtube.com/@BeyondTheFinePrint/