In this episode, Wendy Brauner is joined by Rob Tepe, Sales Executive for the Urology and Gynecology Division at KARL STORZ, and Nick Hula, Consultant with Advisory Board's Life Sciences, Pharmacy, and Diagnostic Research Group.

Together, they explore the intricate process of medical technology acquisition in hospitals, addressing challenges such as budget constraints, decision-making processes, and the innovative solutions that healthcare facilities are adopting to stay current with new technology.

Rob and Nick share their insights and experiences from the field, and some new approaches to tackling these challenges – so press play, and enjoy this thought-provoking episode of Beyond the Lens: MedTech Insights with KARL STORZ.

References:

• https://www.aha.org/costsofcaring#:~:text=Hospital%20Labor%20Costs,of%20the%20average%20hospital's%20expenses
• https://www.advisory.com/topics/market-analytics-and-forecasting/2019/05/market-

Beyond the Lens: Medtech Insights with KARL STORZ is a podcast series hosted by KARL STORZ United States, a manufacturer of quality endoscopy products and other medical devices. The participants of this podcast are KARL STORZ United States employees or paid consultants of KARL STORZ United States. To learn more about any of the KARL STORZ products discussed during this podcast, including important safety and risk information, visit www.karlstorz.com.

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