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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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What’s it like making the move from agency-side to an in-house role? That’s the topic of PRWeek’s latest Beyond the Noise podcast episode.
This week, we hear from two leading in-house communications professionals about their experiences moving from agency to in-house roles.
Our guests are Alice Jenkins-Bruce, director of communications and content at Sky, and Lindsay Landi, head of PR and communications at Samsung UK.
Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.
Speaking to PRWeek’s reporter, Elizabeth Wiredu, and UK editor John Harrington, Jenkins-Bruce and Landi explain why they switched to in-house roles, what surprised them most about the transition, and how they now approach client relationships and pitches.
They also discuss whether they approach measurement and ROI differently, the skills and perspectives they have gained and developed by working in-house, and what advice they would offer to someone considering the transition.
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