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Christmas campaigns are under the spotlight in PRWeek’s latest Beyond the Noise podcast.
Our guests are Greg Double, creative director at Burson, and Lora Martyr, executive creative director at Taylor Herring and St Marks Studios.
Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.
Speaking to PRWeek’s UK editor, John Harrington and deputy editor, Siobhan Holt, the guests discuss this year’s biggest Christmas campaigns, such as John Lewis, Aldi and Sainsbury’s.
The duo chat about which festive campaigns stood out to them and why; and which campaign, in their opinion, didn’t work as well.
In the episode, the pair analyse the earned media opportunities for this year’s festive films, and chat about influencers.
The two creatives also argue that the incoming restrictions on TV and online promotion of food and drinks high in fat, sugar and salt (HFSS) present an opportunity for the PR and comms industry.
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