From Zero Sales to Celebrity Backing: How Candela Mamajuana Took Off

In this episode of Beyond The Wealth, host Andres Sanchez sits down with Alejandro Russo, the founder of Candela Mamajuana. Alejandro shares the incredible story of how he turned an obscure Dominican spirit into a premium brand embraced by Pitbull and major resorts worldwide.

🔥 Learn how Alejandro:

Discovered Mamajuana and saw its untapped market potential

Launched Candela from scratch, starting with college parties

Navigated major setbacks (including almost going bankrupt)

Landed Pitbull as an investor and brand supporter

Expanded Candela into hotels, liquor stores, and international markets

Launched an eco-friendly liquor distribution business

If you're an entrepreneur, spirits enthusiast, or just love an inspiring founder story, you won't want to miss this conversation.

🚀 Candela Mamajuana: https://drinkcandela.com

🐦 Follow Alejandro Russo: https://twitter.com/AlejandroRusso

🎙 Hosted by Andres Sanchez | Follow for founder interviews and startup lessons: https://twitter.com/_Andres_Sanch_

📩 Subscribe to Beyond The Wealth newsletter: https://beyondthewealth.beehiiv.com/subscribe

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Contents of the video

00:00 Meeting Pitbull at the Marina

06:25 "Mezcal's Rise and Market Potential"

14:01 Rum Quest in Chile

19:20 "Business Startups: Low Cost, Big Value"

23:10 Startup Setback in Punta Cana

30:38 "Organic Brand Advocate: Capo Curtis"

36:49 "Lifesaving Investor Support"

39:26 Manifesting Investments: Pitbull's Predicted Role

45:19 Exceptional Rum in Generic Bottle

49:44 Liquor Packaging Waste Issue

53:13 EcoSpirits' Innovative Bottle Solution

01:00:49 "Invest Early in Branding"

01:04:12 CPG Success: Quality and Emotion

01:08:46 Grateful for Your Hospitality