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In this episode of Beyond the Wheeze, host Josh sits down with Jeff Beach, CEO of Asthma Canada. They discuss the state of asthma care in Canada, the unique challenges faced by asthma patients, and Asthma Canada's ongoing efforts to improve awareness, care, and policy. Jeff shares his journey in the nonprofit health sector, highlighting his advocacy work and the importance of patient education and proper asthma management. Key initiatives, gaps in respiratory care, and the potential impact of policy changes are also addressed. Jeff emphasizes the power of patient stories in driving change and encourages listeners to get involved in advocacy efforts.

00:00 Introduction to Asthma in Canada

00:10 Meet Jeff Beach: CEO of Asthma Canada

00:33 Jeff's Journey in Non-Profit Sector

00:51 The State of Asthma Care in Canada

01:27 Personal Stories and Advocacy

03:01 Jeff's Path to Asthma Canada

06:06 Challenges and Rewards of Leading Asthma Canada

07:52 Biggest Challenges for Asthma Patients

10:09 Bridging Gaps in Respiratory Care

13:16 Advocacy and Policy Changes

18:36 Asthma Canada's Key Initiatives

25:30 Raising Awareness and Changing Perceptions

29:14 How You Can Advocate for Better Care

31:13 Queen's Park Advocacy Day

31:54 The Power of Personal Stories

32:39 Different Levels of Storytelling

33:30 The Importance of People in Advocacy

35:02 Vision for the Future of Asthma Care

36:27 Challenges in Accessing Care

37:59 The Role of Respiratory Educators

42:10 Empowering Patients

46:27 Advice for Young Advocates

50:44 Connecting with Asthma Canada

57:54 Final Thoughts and Inspiration

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Visit Asthma Canada, or the Lung Health Foundation, to see how you can get involved today.