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Eric Rusch, Director of Product Marketing at Milwaukee Tool, breaks down two exciting new products technicians will love—the M12 FUEL™ Subcompact Impact Wrench and the M12 FUEL™ Gen 2 Ratchet—live at the Milwaukee Pipeline 2025 event. He shares key product features, how Milwaukee Tool has evolved to meet industry needs, and why it’s so rewarding to see these tools come to life for mechanics.

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Chapters

1. Milwaukee Pipeline Series: A Look at the New Impact Wrench & Ratchet (00:00:00)

2. About Eric & His Background (00:01:53)

3. Milwaukee Tool’s Growth in Shops (00:03:48)

4. M12 FUEL™ Subcompact Impact Wrench (00:12:29)

5. M12 FUEL™ Gen 2 Ratchet (00:20:35)

6. Patience in Product Development (00:24:50)

285 episodes