Let’s be real.. having a business philosophy can feel like both your biggest anchor and your biggest burden. In this episode, I share the truth about mine: the moments it’s pushed me forward, the times it’s made me question everything, and why I still believe it’s the key to standing out online.I take you behind the scenes of my journey... from nearly finishing a law degree, to stepping into marketing with the dream of making a bigger impact, to eventually starting On Track Studio and this podcast.

Along the way, I’ll show you why resonance matters more than reach, why algorithms don’t get the final say, and why speaking in your own words (not a script or ChatGPT caption) is the only way to truly connect.If you’ve ever felt pulled between creating content that “performs” versus content that feels true, this episode is for you. My hope is that you’ll walk away feeling seen, and maybe a little braver about leading with your own philosophy.✨

Escape the rat race of social media by buying my book, ⁠The Content Exit⁠ – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: ⁠https://thecontentexit.com/buy⁠

If you’re not already, follow me on socials!

IG: ⁠@sophie.on.track.studio⁠

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Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: ⁠https://ontrackstudio.myflodesk.com/offtherecord⁠

This podcast was brought to you by On Track Studio.

⁠www.ontrackstudio.com.au⁠

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