Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Why business owners will be AI's biggest casualty | The formula following trap destroying your brand
Manage episode 519054447 series 3333179
Content provided by Sophie Wilson from On Track Studio. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sophie Wilson from On Track Studio or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Business owners are becoming the number one casualty of AI, not employees. If you're using ChatGPT to write captions, following viral formulas, or copying other creators' content strategies, you're falling into the formula following trap that's making you invisible online.
In this episode, I break down why the content creation hamster wheel is destroying your authenticity, how AI and algorithm-coded formulas are stripping the humanness from your brand, and the exact system I use to create content that actually connects with your audience and drives sales.
🎯 KEY TOPICS COVERED:
- Why business owners (not employees) are AI's biggest victims
- The formula following trap and how to escape it
- How to spot AI-generated content (and why your audience can too)
- The content creation overwhelm epidemic
- My personal experience falling into the shortcut trap
- The algorithm's hidden influence on your creative process
- Why consuming content kills your creativity
- The topic development process that preserves your authentic voice
- Recording without scripts: the secret to standing out
- How to balance visibility with authenticity
⏱️ TIMESTAMPS:
00:00 - Introduction: Business Owners vs AI
00:36 - The Social Media Connection Crisis
01:04 - Spotting AI-Generated Content Red Flags
01:41 - Why You Feel Behind on Content
04:02 - My Personal Formula Following Mistake
06:56 - How Formulas Dilute Your Message
08:08 - The Topic Development Phase Strategy
09:12 - Why You Should Walk Away From Content Consumption
10:10 - Recording Without Scripts: The Authentic Approach
11:22 - Virality vs Business Growth Reality
12:02 - Standing Out in a Saturated Market
14:12 - The Formula Following Trap (Book Excerpt)
16:06 - How to Show Up Authentically Online
Mentioned in this episode, (my book) 👇🏼
Escape the rat race of social media by buying my book, The Content Exit – How to Grow Your Brand & Coaching Business with One Piece of Content Per Month for only $4.99 here: https://thecontentexit.com/buy
If you’re not already, follow me on socials!
TikTok: @sophie.on.track.studio
Sign Up for my Fortnightly Newsletter: Off The Record, where I share all of my edgier + not-for-public consumption thoughts about business, marketing & the online world here: https://ontrackstudio.myflodesk.com/offtherecord
This podcast was brought to you by On Track Studio.
43 episodes
