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Ep. 86 - The Fundamentals of Selling Anything

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Manage episode 484052460 series 3556805
Content provided by Big Talk About Small Business. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Big Talk About Small Business or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Ever wonder why some businesses grow explosively while others struggle to survive? The answer lies in their approach to sales. This episode digs deep into the heart of business growth as Mark and Eric tackle the complex art and science of effective selling.
Breaking through common misconceptions, we reveal why selling has nothing to do with deception or extroverted personalities. Instead, we explore how genuine problem-solving, emotional connection, and relentless follow-through drive sustainable business growth. For technical experts or operations-focused entrepreneurs who've avoided the sales function, this episode offers a fresh perspective on why mastering these skills is non-negotiable.
From the psychological triggers that drive buying decisions to the disciplined activities that create predictable results, we unpack the frameworks that successful salespeople use daily. You'll learn why it typically takes seven follow-ups to close a deal, how your brand reputation dramatically impacts sales effectiveness, and why showing up in person still matters in our digital world.
Most importantly, we address the balancing act every entrepreneur faces: maintaining persistent sales activity while building authentic relationships that transcend transactions. Whether you're handling sales yourself or building a team, this conversation provides actionable insights to transform your approach to new business development.
Want to continue the conversation? Visit bigtalkaboutsmallbusiness.com to connect with us directly and have your questions addressed in future episodes.

  continue reading

Chapters

1. Multitasking and Phone Culture (00:00:00)

2. Sales: The Engine of Business Success (00:03:26)

3. Emotional Selling vs Problem Solving (00:10:56)

4. Brand Power and Communication (00:27:16)

5. Building Relationships Over Time (00:37:24)

6. Tools, Process, and Response Time (00:47:20)

7. The Art of Closing the Deal (00:55:16)

90 episodes

Artwork
iconShare
 
Manage episode 484052460 series 3556805
Content provided by Big Talk About Small Business. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Big Talk About Small Business or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Ever wonder why some businesses grow explosively while others struggle to survive? The answer lies in their approach to sales. This episode digs deep into the heart of business growth as Mark and Eric tackle the complex art and science of effective selling.
Breaking through common misconceptions, we reveal why selling has nothing to do with deception or extroverted personalities. Instead, we explore how genuine problem-solving, emotional connection, and relentless follow-through drive sustainable business growth. For technical experts or operations-focused entrepreneurs who've avoided the sales function, this episode offers a fresh perspective on why mastering these skills is non-negotiable.
From the psychological triggers that drive buying decisions to the disciplined activities that create predictable results, we unpack the frameworks that successful salespeople use daily. You'll learn why it typically takes seven follow-ups to close a deal, how your brand reputation dramatically impacts sales effectiveness, and why showing up in person still matters in our digital world.
Most importantly, we address the balancing act every entrepreneur faces: maintaining persistent sales activity while building authentic relationships that transcend transactions. Whether you're handling sales yourself or building a team, this conversation provides actionable insights to transform your approach to new business development.
Want to continue the conversation? Visit bigtalkaboutsmallbusiness.com to connect with us directly and have your questions addressed in future episodes.

  continue reading

Chapters

1. Multitasking and Phone Culture (00:00:00)

2. Sales: The Engine of Business Success (00:03:26)

3. Emotional Selling vs Problem Solving (00:10:56)

4. Brand Power and Communication (00:27:16)

5. Building Relationships Over Time (00:37:24)

6. Tools, Process, and Response Time (00:47:20)

7. The Art of Closing the Deal (00:55:16)

90 episodes

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