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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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What really makes a song go viral? And how do labels make them a hit? In this episode, Billboard On The Record sits down with the CEO of Atlantic Records, Elliot Grainge, on the first anniversary of his appointment to the job to talk about the label and the forces that are shaping the modern music industry, from the rise of TikTok and the aftershocks of COVID to the way new audiences are discovering music in real time. Elliot shares how he is building a new team at Atlantic, the genres that inspire him, and why artificial intelligence could dramatically change how artists are found and supported.
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Billboard On The Record is a podcast in partnership with SickBird Productions.
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